We build atmosphere
At the Euroshop 2005 Ueberholz shows the creative implementation of the self-imposed theme "We build atmosphere" for the presentation of our own company on an area of 42 sqm.
The staged 350 year old olive tree is a spectacular visual highlight and a perfect expression of the motto. The tree is inserted flush with the ground, so that the exhibition stand can only be accessed via two stairs. It is the focal point of the exhibition stand and thus represents a product or brand presentation, in this case on the subject of atmosphere.
The floor, balustrades, stairs, side fabrics and ceiling are designed in white as a color-neutral surface. The changing light of the RGB-controlled light wall immerses the room in different light color worlds. Different daylight situations create different atmospheres. Controlled by an interactive shift screen, this light wall changes alternately into a dawn, a midday mood, a bright and hot afternoon mood or a cozy, warm evening mood. The visual perception of the times of day is supported by acoustic stimuli, such as the chirping of a cicada in the midday heat, the rumbling of a thunder in a thunderstorm mood. The individual images can be called up by moving the screen.
The olive tree itself becomes the object of the times of day and different moods, because the olive tree itself is one of the few trees that can change its leaf color optically depending on the lighting. From a silver-gray-green to a bold green to a dark black-green. The tree itself thus becomes a symbol of atmosphere.