Book release: exclusive book series

Die großen deutschen Marken 2019. [The Great German brands 2019.]
100 Jahre Bauhaus. [100 years of Bauhaus.]
And we are part of it.

We are delighted to be part of this year’s edition of The Great German Brands 2019. As a foundation member of the German Design Council, our company and 499 other German business companies present themselves to its readers. Under an annually changing motto, successful brands are combined with design culture and market positioning in this exclusive series of books. On September 20, 2018 the new edition will be presented for the first time in Berlin.

German brands – the design milestones of design culture
100 Jahre Bauhaus. [100 years of Bauhaus.]

The book is supplemented and rounded off by an editorial section in which leading figures from the world of politics and business comment on various topics – brands as ambassadors and German brands worldwide.

As an organization of design-oriented business, the German Design Council joins major German corporate brands from a wide variety of sectors of the economy. Be it a creative milestone of design culture or outstanding by the merit of a special innovation: In its sixth edition, the book The Great German Brands also reflects the entire spectrum of German industry.

“Successful brands are distinguished by their clear positioning and consistency, even under the auspices of digital transformation. After all, even in a digital world and a constantly changing business environment, the success factors of brand management remain unchanged: Focus, clear differentiation from the competition, involvement of employees and consistent implementation at all relevant contact points will continue to be characteristics of strong brands in the future. This is what the businesses in this volume stand for,” says Andrej Kupetz, Managing Director of the German Design Council at the 2016 presentation event.

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