Ueberholz.

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TKM GMBH


Drupa 2016

Functionality in artistic surroundings

New CI


TKM GmbH presents itself with a new CI as a manufacturer of machine knives and high-performance milling machines for print products at the Drupa 2016. Within the scope of the new corporate identity, a new corporate design for the logo, product brochures, web and trade fair presence is presented here.

The new trade fair presence is radiantly white and clearly structured. The zoning of the communication area and the exhibition surface offers sufficient space for talks and product show. The exhibits themselves are presented on black sand in a 7.0 metre long showcase. The central element at eye level is the medial projection. Here the visitor receives product information and can observe its applicability at the same time. The company’s particular affinity to art and cultural responsibility is enhanced by introducing artistic exhibits and show acts. Three 6.0 x 3.0 metre high stone lithographs are on display at the stand. A work of art made of corrugated board is created by using the exhibits on site. The visitor accompanies the manufacturing process of an A0 unique book specimen, by means of daily live transmissions from the outdoor grounds.

https://www.youtube.com/watch?v=xBDi0JD9Xuw

The visual and auditory messages of the film transmit the high level of quality and the functionality of the products shown and, as such, transform the visit into an unforgettable trade fair experience.

https://www.youtube.com/watch?v=q_yfKZj8_Ko

ADD: Invitation cards, with parts of the lithograph, are given away to customers as unique pieces.A typographic film is developed to suit the activities of the company.

https://www.youtube.com/watch?v=hy4OREtsj9M

The development of differently large modules having the same layout for diverse trade fairs is linked to the fair stand concept.