Ueberholz new lighting
Switch off environmentally harmful fluorescent tubes, switch on environmentally friendly LED tubes. new Lighting is all about ideas and products that make this vision possible.
new Lighting creates and implements new lighting strategies with a high design standard and high cost-effectiveness.
For the trade fair presentation, a room with LED tubes used every day was integrated into a new context to show their variability in terms of light color, control and product variants.
The staged focus creates a sense of atmosphere and emphasizes the importance of the product. The focus was on the 10 m high container tower with integrated chandelier made of 53 T8-EQ-LED tubes. On site, visitors were able to individually control the various luminaires, change light colors and energy quantities, and simultaneously read off the required energy.