Ueberholz new lighting
Light + Building 2012


Switch off environmentally harmful fluorescent tubes, switch on environmentally friendly LED tubes. new Lighting is all about ideas and products that make this vision possible.

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new Lighting creates and implements new lighting strategies with a high design standard and high cost-effectiveness.
For the trade fair presentation, a room with LED tubes used every day was integrated into a new context to show their variability in terms of light color, control and product variants.
The staged focus creates a sense of atmosphere and emphasizes the importance of the product. The focus was on the 10 m high container tower with integrated chandelier made of 53 T8-EQ-LED tubes. On site, visitors were able to individually control the various luminaires, change light colors and energy quantities, and simultaneously read off the required energy.

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