Functionality in an artistic environment
New CI. TKM GmbH is presenting its new CI at Drupa 2016 as a manufacturer of machine cutters and high-performance milling machines for print products. As part of a new corporate identity, a new corporate design for the logo, product brochures, web presentation and trade fair presentation will be shown here.
The new trade fair concept is bright white and clearly structured. The zoning of the communication area and exhibition area creates sufficient space for meetings and product demonstrations. The exhibits themselves are presented on black sand in 7 m long showcases.
The central element at viewing height is the media display. Here the visitor is provided with product information and at the same time becomes an observer of the product's use. The special affinity to art and the cultural responsibility of the company are accentuated by the artistic exhibits and show acts. Three 6 x 3 m stone lithographs will be shown on the stand. A corrugated cardboard work will be created using the exhibits on site.
The daily live broadcast from the outdoor area will turn visitors into work companions on a unique item, a book in A0 format. The visual and auditory messages of the film convey the high quality and functionality of the products on display, making the visit a truly unforgettable trade fair experience.