A nice place to meet
A nice place to meet - this is the concept under which the image stand of the North Rhine-Westphalian Carpentry Trade Association inspires communication. Visitors can experience the material wood in its natural materiality directly and authentically.
The technical and design competence of the trade association is demonstrated through the exclusivity of the selected exhibits with the highest design standards, enabling the visualization of superior technical advisory competence.
A display of wood and the carpentry trade association NRW, which touches the senses and will stay in people' s memories.
A photo of a wooden disc is enlarged onto the entire stand area and printed on coarse particle boards. The wood tone of the panel blends with the print to create a picturesque effect. Through the risers following the annual rings, the printed form achieves three-dimensionality and invites the viewer to linger. The selected exhibits attached to the back wall can be experienced vividly: seeing, hearing, feeling and smelling. The entire stand is scented with wood. An African mask hangs next to a docking station for an iPad and is an inductive loudspeaker. A sound experience of a wooden sound specially produced for this trade fair can be heard.
Wood chips invite you to come and feel them.
At a computer workstation, the visitor can virtually change the exhibition stand with a simple 3D program. Prefabricated scenes turn the trade fair stand into a garden, a wellness area, a living room or a dining area. A violin case as a journeyman's piece shows the high craftsmanship and quality of the wooden material – as a storage case for a precious violin.