Visitors at eye level with the exhibit
With the new stand at the Hannover Messe 2013, Enercon introduces a new look for the brand architecture for the coming 5 years.
In line with the company's philosophy, the concept places great emphasis on sustainability and the conscious use of resources. Based on the control center for the Hannover Messe, a three-stage concept will be developed for all other Enercon stands, making the design and architectural elements transferable to smaller stand areas of 24 to 250 sqm. For the reuse of all construction elements, the modular stand concept not only covers the different construction heights and stand sizes in furniture construction but also in wall and cabin construction with identical components.
The concept provides a trade fair stand with clearly marked zones.
The general communication and catering zones are open to all visitors. Detailed animated product information is offered on touch-capable displays on the platform area. An open cinema area with a large screen area is available for information about Enercon.
On the upper floor of the main building, talks can be held in a quiet atmosphere. Visitors are at eye level with the exhibit.
The heart of the stand
The heart of the stand is the nacelle of an E-115 wind turbine. The architecture serves as a contrast to the monumental exhibit. As a contrast to the exhibit, the cantilevered and inserted cube provides the necessary tension and visibility. Amorphous, rounded buildings and furniture create the link between exhibit and architecture. The visual appearance of the slats gives the concept its dynamic structure.
All viewing axes point to the stage.
On two days during the fair, the cinema becomes a presentation stage. In order to reach as many visitors as possible, all viewing axes therefore point to the stage.
In line with the existing corporate design, the new stand concept highlights the design claim of Enercon products.