Light for Generations
Brumberg, the luminaire manufacturer from the Sauerland region, is presenting itself in a new light at Light + Building 2018 in Frankfurt. The family-owned business presents itself and its new CI with great authenticity, efficiency and innovation.
The true-to-size Sauerland spruce forest is printed on room-high, semi-transparent gauze fabrics, symbolic of the company's origins. Changes in natural light set the scene for this indigenous ambiance. Spruce needle aroma encourages visitors to embark on a multi-sensory tour. A modular, sustainable post and beam construction highlights architectural building structures. Visitors can access the various communication and product areas through pulsating light gates.
Product innovations are presented on the wall and ceiling with controllable functions. Stylized, the Smart Home area presents room situations from Office, Meeting, Living and Sleeping areas. Controllable. Experienceable.
A true highlight is the Alexa-controlled vitaLED ROOM – an audiovisual world of experience – to captivate the observer. An optically infinite space. Fully mirrored, ahead a full-surface, room-high LED wall. The image is enlarged to infinity by the adjoining mirrors.
The product inserted into the mirror ceiling – the vitaLED spotlight – picks up the color mood shown on the LED wall and stages the entire room in an identically colored setting as if by magic. Audibly, the Dolby Surround system emphasizes the emotionality of the observed imagery (waterfall, whales or volcano) and thus transports viewers into a monumental, audiovisual world of their own.
Light for generations – emotionally experienceable with all senses. A long-lasting experience of light. Brumberg.
Ueberholz is an internationally active brand and design agency focusing on communication, product design and architecture.
We look forward to your input.