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Discover the brewery experience with all your senses
Drinktec 2017

BeerBev LLC

Experience the art of brewing with state-of-the-art brewery technology during a virtual walking tour. And afterwards: A cool freshly tapped beer – taste the new recipes - LIVE.

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Beertec Ingenieurgesellschaft mbH is exhibiting at Drinktec, the world's leading trade fair for the beverage and liquid food industry, from September 11 to 15, 2017 in Munich. The communicative trade fair look allows the technical portfolio of the engineering company to be experienced with the senses using Hololense presentation technology. Wearing headsets, visitors can walk through the company buildings, experience the product worlds and immerse themselves in special technologies. Here, detailed customer meetings can be held and brewing technology can be illustrated in an exciting and entertaining manner.

The central element of the exhibition stand, framed with transparent fabric, is the long, white serving counter, where a wide variety of products can be tasted.
The eye-catcher of the trade fair presentation is the multi-functional table in front of the split monitor wall. Here, the latest brewing technology can be emotionally experienced using the latest technology and Hololense glasses. The visitor is guided through the three-dimensional experience world of the brewery and can stop at will to obtain more detailed information. 6 visitors can experience their individual virtual tour through a brewery architecture at the same time. The participants maintain eye contact with the Beertec speaker despite the headsets. On the large monitor wall above the multi-functional table, other visitors from outside can take part in the journey as observers.

The virtual tour of the brewery ends with a freshly tapped beer.

At the end of the brewery tour, visitors meet at the 9 m long cubic bar in the front part of the stand to briefly talk about their experiences. The 10 latest beer brewing recipes are tapped fresh for tasting.

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