Ueberholz.

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Interprint

ZOW in Bad Salzuflen
Stand size 150 sqm


Under the instruction of the Interprint marketing department the ‘matter of perspective’ idea is to be implemented. The idea of the change in perspective and the associated viewpoints, ever changing, become an architectural idea.

Large round walls, occupied by the HPL of the customer, create different room sizes. Lines of view provide perspectives inside and out. Sample sheets in the format 50 x 60 cm, which fit into the round walls like large materials cabinets, display new products and the complete product range. A telescope supports the ‘matter of perspective’ idea in which a detail is only visible through looking through a window.
The HPL material is visible on all corners of the stand.






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