ZOW in Bad Salzuflen
Stand size 150 sqm
Under the instruction of the Interprint marketing department the
‘matter of perspective’ idea is to be implemented.
The idea of the change in perspective and the associated
viewpoints, ever changing, become an architectural idea.
Large round walls, occupied by the HPL of the customer, create
different room sizes. Lines of view provide perspectives inside
and out. Sample sheets in the format 50 x 60 cm, which fit into
the round walls like large materials cabinets, display new
products and the complete product range. A telescope supports
the ‘matter of perspective’ idea in which a detail is only
visible through looking through a window.
The HPL material is visible on all corners of the stand.