Size of Stand: 684 sqm
Concept - Ache|Stallmeier
Graphics - Enercon
Realisation - Ueberholz GmbH
With its new main stand for the Hannover Messe 2013, ENERCON is
introducing a new image for the brand architecture of the next 5
years. The German market leader for wind energy converters is
presenting a brand-oriented concept with an architectural
As an antithesis to the exhibit, the projecting and inserted
cube provides the necessary tension and presence.
For the concept, great importance has been attached to
sustainability and the sparing use of resources, in keeping with
the company philosophy and the milieu of renewable energy.
The stand construction has been planned for 5 years. All
materials and surfaces have been selected according to criteria
of reusability. The constructions have been designed for reuse,
so that all construction elements can be used again in the
subsequent years. At the same time a concept has been
developed, which transfers the design and architectural elements
of the main stand to all other ENERCON stands with an area from
24 to 250 sqm.