Ueberholz.

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ENERCON GmbH


Hannovermesse 2013
Size of Stand: 684 sqm


Concept - Ache|Stallmeier
Graphics - Enercon
Realisation - Ueberholz GmbH

With its new main stand for the Hannover Messe 2013, ENERCON is introducing a new image for the brand architecture of the next 5 years. The German market leader for wind energy converters is presenting a brand-oriented concept with an architectural approach.

As an antithesis to the exhibit, the projecting and inserted cube provides the necessary tension and presence.

For the concept, great importance has been attached to sustainability and the sparing use of resources, in keeping with the company philosophy and the milieu of renewable energy.

The stand construction has been planned for 5 years. All materials and surfaces have been selected according to criteria of reusability. The constructions have been designed for reuse, so that all construction elements can be used again in the subsequent years. At the same time a concept has been developed, which transfers the design and architectural elements of the main stand to all other ENERCON stands with an area from 24 to 250 sqm.