Ueberholz.

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Beertec 2013


EXHIBIT Design Award, 2014


Drinktec, München

The island booth is surrounded by highly transparent fabric that allows a view inside, yet creates a pleasantly spacious feeling of comfort inside the booth.

The central element is a 9.0 m long counter at which various sorts of beer are poured.

The giant media wall hung the same width above the counter creates an impact over a distance and draws the crowd while also presenting film information about the company.

The most spectacular exhibit at the booth is a sliding media monitor with which visitors can explore the inner workings of a model brewery by sliding the monitor along two axes.

Large green wall panels with original moss covering create a contrast to the technical presentation and invoke the impression of green technology.